The Multifamily FOCUS
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The Multifamily Focus

This quarter

Where the team stands

Q3 2026 to date. One figure at a time — each opens the page it came from.

Open detail

0

Outreach attemptsConfirmed conversations · This quarter · 0–100%

Click any bar to open its detail

This week

This week

What is on the calendar this week, yours and the team’s. Open an entry to move it or mark it done; add to any day.

Outreach attempt Deliverable due Meeting or tour

Team pipeline

What the team is working

Live work only. Colour marks the stage group. Open any deal to change its stage, next step and owner.

Not shown here Open in Team Pipeline
Proposal in production Custom deliverable Submitted On market Awarded Under contract

Relationships

Who needs you

Clients tagged as high-value targets, the outreach and meetings on this week’s calendar, and who the call list puts first.

LeClaw suggests

Ways to get in front of people

Built from who has gone quiet, what they own, and what is actually happening in the market this month.

From the team

What people heard yesterday

The intel poll comes back here. Reply in the thread or write straight into the Intel Bank.

Intel Bank

4 yesterday · 61 this quarter
Intel tagged to a client shows on that client’s record and in tomorrow’s Daily Brief.

Unified schedule

Calendar

Everything with a date on it — outreach, deliverables, meetings and deadlines. Scheduling something here does not send, publish or complete it.

SunMonTueWedThuFriSat
Outreach Deliverable Meeting Task Deadline

Selected day

Market intelligence

News Feed

Only what you approved in News Review appears here. Save any story as a PDF to send a client.

Q3 2026

Market Coverage

Every owner holding property in a market we cover, and whether we have actually had a conversation with them this quarter.

7direct attempts this week

Under 5 is below minimum, 5–9 minimum, 10–19 target, 20+ a great week. Attempts count when made; a reply next week stays credited to this one.

Minimum

Your outreach today

Everything due from your cadences, grouped by what kind of touch it is. Work down a column; each one advances the client when you log it.

0 of 17 done

Before you call
What to say

Log it

What happened

Coverage by market

Where we stand

A market is covered when an owner there has had a two-way conversation this quarter. Attempts do not count. Click a market to work it, or the arrow to see its submarkets.

Market

Philadelphia

Properties owned by clients in this market

On market — CBRE On market — competitor Pulled <6mo Hot — 0–12mo Warm — 12–24mo Not sure Cold — 2yr+

Real coordinates, no basemap. Open a market to draw its own properties. A basemap still needs a tile-provider decision.

Ranked by importance

Who to work

Ranked on relationship strength, units owned and transaction status together. Open any client for their contacts, properties and full history.

PickClientRelationshipUnits & propertiesBrokersStatusPrimary contactLast conversationFollow-up
0 owners selected

Game plan

Close the gap

Pick who to reach and how. FOCUS drafts the plan and schedules it; you approve every send.

How do you want to reach them?

The gap right now

0owners spoken to this quarter
0owners not yet reached
0attempted, no conversation yet
6with a loan maturing inside 24 months

Repeatable plans

Cadences

A cadence is a sequence of touches on a schedule. Put clients on one and the work turns up in Today’s outreach on the right days, by itself.

1Build the steps

Day, channel and what to say. Day 1 is the day you enrol someone, not a calendar date.

2Put clients on it

Pick them here, from a market, or from your high-value targets. FOCUS works out every due date from the day offsets.

3Work it from Today

Each step turns into a task on its due date. You never come back here to run it.

4It stops itself

A reply or a conversation takes them off. Otherwise it runs to the last step and finishes.

Running now

Who is on what

Every client currently enrolled, which step they are on and when their next touch is due.

Cadence

Steps

Two steps on the same day are a multi-touch: the second is due immediately after the first. A reply at any step takes the client off the cadence and flags them for you.

On it now

How it performs

The one place it all lands

Activity log

Every attempt, reply and conversation, wherever it was logged from — a task here, the button in the top bar, a deal page, a PDF you sent, the inbox scan. Coverage percentages are computed from this and nothing else.

Shared across the team

Team Pipeline

Every live deal in one grid. Edit a cell the way you would in Smartsheet; open a deal for the work behind it.

Client

Deal

—Consideration
—Units

Being built, sent and reviewed

Deliverables

Offering memorandums, BOVs, marketing materials, eblasts, scheduled reports and custom work — one list, same grid as the pipeline.

Deliverable

Client

Deliverable

v3Current version
12Days open
Step

Step

Step

Everything FOCUS holds, in one place

Data Library

Find any dataset, filter it, see it on a map, and open any row to see where its numbers came from.

Reading…

Data Library · intake

Research

Add a report, a subscription email or notes from a call. FOCUS proposes the facts in it; you accept, edit or dismiss each one. Accepted facts join the Data Library with their source.

Add research

A recap you dictated after a call, a Zoom or Teams transcript, or an email thread. The full text stays private to you; only the facts you accept are shared, and they reach clients unattributed unless the person agreed to be named.

To review

Reading…

Pick a document to review its facts.

Source cards

Each source keeps its own rules. CoStar and Nick’s Airtable records are approved for any use (DEC-552); other outside sources go to clients cited, in our own words and tables (DEC-549).

Reading…

Crawlers

Collectors that read public feeds on a schedule. Each moves into FOCUS on its own: first its Claude version delivers here, then FOCUS runs it alongside and the two are compared, then the Claude version is switched off. FOCUS reads feeds and official meeting APIs only (Legistar, CivicClerk), follows each site’s robots.txt, never logs in or pays, and keeps a link and a short snippet, not the full text. With Read for facts on, each new item is read for facts into the review queue above. It runs only while this computer is on.

Reading…

Data Library · the foundations

Data Readiness

What each dataset holds today, how sure we are of it, who may see it and where it came from. Every figure is counted from the records.

Counting…

    Counting the records…

    Database

    Contacts work for clients. Clients own properties. Search once and follow the links.

    Data health

    What is wrong with it right now

    Counted from the database when the page opens. A card opens the records behind it.

    Counting…

    Review queue

    Possible duplicates

    Scored, explained, and never merged for you. Work top-down — the confident ones go fast.

    Client

    Record

    What everyone else is doing

    Competitor Pipeline

    Most of this is hearsay, so every line says where it came from and how old it is.

    Who is winning what

    The board

    Counted from what we hold. It is an incomplete picture by definition — we only know what somebody told us.

    Property Search

    Every property we hold, on a map and in a table, with what we know that a data subscription does not: who owns it, where the relationship stands, when its debt matures and what we have already done on it. Opening a property opens the same record the Database opens.

    Admin · learned from your corrections

    House style

    FOCUS keeps the corrections you make to what it writes and lays out, turns them into rules in plain words, and follows the ones you approve. Nothing is learned without you seeing it.

    Reading…

    Admin only

    Notepad

    Write the way you already write. FOCUS reads it and offers what it touches and what it implies.

    Type [[ to link a client, property, contact or another page. Start a line with todo, follow up, call, email, eblast or intel and FOCUS offers to make it real. Nothing is created until you say so.

    Admin only

    Editor Desk

    Three things go out under your name. Each has its own workspace.

    Built from today’s records · reply-all to the team

    Daily Brief & Intel Poll

    Five sections in a fixed order. Each one links through to the page it came from.

    This week · ships Thursday

    Weekly FOCUS

    Write through the week. Thursday it becomes the newsletter.

    Intel to write from

    —

    Articles you published

    —
    —articles ready

    This month’s issue

    Monthly Magazine

    Pick what goes in. Everything here already exists somewhere else in FOCUS.

    Scheduled reports

    Published this month

    Best of the month

    From your weekly editions

    Your own pieces

    Written for the issue
    0pieces selected
    Admin only

    Networking Desk

    Where a suggestion becomes a plan, and stays on the partners’ radar until it is actually in the calendar.

    This quarter

    Travel and entertainment

    What is left, what is already committed, and whether the things you are proposing fit inside it.

    The team’s ideas

    Ideas and plans

    Every networking idea the team has added. Each one reminds the partners on it until it is scheduled.

    Idea

    The plan

    Unsaved

    Who gets reminded

    How often

    Who it is for

    Admin only

    News Review

    Everything your sources pulled in overnight. Skim it, publish what is relevant to the business, hide the rest.

    Overnight

    34 captured, 34 to look at

    Published items appear in the team News Feed. Nothing here goes to a client — that happens when you send one as a PDF.

    0selected

    A new skill

    Build a Skill

    Talk it through with LeClaw, decide what it may touch, then write the files.

    What are you trying to do?

    Unsaved

    What LeClaw has pinned

    An example. This step is shown filled in for one skill, a loan maturity scan, so you can see what it produces. Saving and publishing a skill from this page is not built yet; skills are published through the skill registry.

    Tools and data

    The two unticked boxes are writes. A skill that changes a temperature or books a call is doing your job, not preparing it. Leave them off unless you specifically want that.

    How it is filed

    An example. This step is shown filled in for one skill, a loan maturity scan, so you can see what it produces. Saving and publishing a skill from this page is not built yet; skills are published through the skill registry.

    skills/loan-maturity-scan
    Also written
    skills/loan-maturity-scan/SKILL.md
    Front matter — name and description only. The description is what decides whether this skill gets picked, so it names the job, the scope and what comes back.

    An example. This step is shown filled in for one skill, a loan maturity scan, so you can see what it produces. Saving and publishing a skill from this page is not built yet; skills are published through the skill registry.

    Run it on something real

    resolvedPhiladelphia, 8 submarkets, 1,279 properties
    owners557 organisations with role=owner
    loans6 records attached to those properties
    window0 maturing inside 24 months — no maturity_date is populated
    reported551 owners with no loan on file, carried as unknowns

    Publish

    A draft runs only for you. Publishing to the brokerage makes it available in the Skill Bank inside deliverables, where its output can be added to a client document.

    Already built

    Skill library

    Open one to review it, copy it as a starting point, or retire it.

    —

    BOV

    Key dates

    Estimated value
    Days in stage

    Where it stands

      Stage

      A snapshot. The stage, the next step and the figures are changed on the deal page, where every change is recorded with your name and the reason.

      Add to calendar

      Add to calendar

      Pick what you are scheduling.

      Scheduling an outreach attempt does not log it as made. You confirm the attempt on the day, and it only becomes a conversation when someone responds.

      Save as PDF

      Story title

      Publisher · date

      Formwhy

        The file downloads to your machine. FOCUS does not email it, and saving a PDF does not log client contact — record that as outreach separately.

        Philadelphia

        Client

        An attempt records the try. It becomes a conversation, and counts toward coverage, only when they respond.

        Team pipeline

        New deal

        FOCUS links it to your existing records as you type.

        Adding a deal here creates the pipeline row only. Starting a BOV from Deliverables creates its pipeline row automatically, so the same deal never gets entered twice.

        Deliverables

        New deliverable

        What are you making, and who is it for?

        Creating it opens it in production. FOCUS records one responsible person; nothing is sent.

        Competitor

        Deal

        Confidence only moves when you or a recorded document moves it.

        Rates

        What it costs to own today

        Rates are indicative and quoted mid-market. A real quote comes from the lender, and the spread moves with the deal.

        Email

        New email

        Drafted in FOCUS, sent from your Gmail, logged against the record it belongs to.

        nickmurray@cbre.com Gmail connected

        Save a draft to return to it later. This message leaves FOCUS only when you press Send.

        LC LeClawAnswers from FOCUS’s records

        Pick

        CA export

        Import a CA export

        Debt export

        Import maturity dates

        Run outreach

        Cadences

        Pick a cadence, work its step, log every attempt without leaving this panel.

        An attempt is recorded when you make it. It becomes a conversation, and moves market coverage, only when they respond.

        Outreach plan

        Plan

        Nothing is sent. This books the work and enrols the owners; every touch still waits for you to make it.

        Log outreach

        What did you do?

        Wherever you open this from, it lands in the Market Coverage activity log.

        An attempt is saved as an attempt. It becomes a conversation only if you mark it one — that is the only thing that moves market coverage.

        Put clients on a cadence

        Quiet high-value target

        0 selected

        Enrolling schedules the work. It does not send anything — every touch still waits for you in Today’s outreach.